GOOGLE AD
Radharani Marbles
Project Overview
Google ad Campaign Growth
This digital marketing campaign demonstrated strong and consistent growth in visibility, traffic, and return on investment. The data reflects improved ad performance, rising user interest, and better conversion efficiency over time.
Growth Analysis :
1. Traffic Growth
The campaign generated more than 49K impressions and 5K+ clicks, showing increasing brand visibility and audience reach. Rising trends in the graph indicate continuous improvement in user engagement.
2. Cost Efficiency
With an average CPC of ₹0.64, the campaign maintained low acquisition costs, making it highly budget-friendly and scalable for future growth.
3. Market Demand Increase
Search volume growth of +49% reflects rising interest in the brand and services, indicating improved market positioning.
Key Performance Highlights:
- Total Clicks: 5.27K
- Total Impressions: 49.3K
- Average CPC: ₹0.64 (Very cost-effective)
- Search Volume Growth (India): +49%
- Ad Clicks: 35k
ORO Stone Luxury
Project Overview
Campaign Growth & Performance
This Google Ads campaign delivered strong growth in clicks, conversions, and overall visibility. The data reflects effective budget utilization, improved audience targeting, and consistent performance across devices.
Device Performance Insights
- Most interactions came from mobile devices, showing strong engagement from smartphone users
- Desktop and tablet contributed steadily to overall performance
- Device-wise optimization helped improve interaction rate and reduce cost
Key Performance Highlights
- Additional Click Potential: +24K clicks
- Total Clicks: 5,974
- Total Impressions: 71,824
- Growth: +90%